Realtors have 2 audiences
1) People You Do Know
2) People You Don't Know (yet)
KiTS Cross Channel Marketing keeps you in touch,
and actively marketing to both audiences.
Successfully. Simply. Economically.
KiTS is CRM + Marketing
1:1 Variable Data Publishing
All working together
... Giving YOU MORE!
Cross Channel Marketing
Your Brand. One Stop. One Shop.
Your Direct Mail News Subscription includes
the KiTS Cross Channel Marketing Suite.
Realty Insights Direct Mail Marketing News, PLUS:
Loop CRM ...............................................included
Personalized QR Code .............................included
Personalized Mobile WebSite ...................included
Social Media .............................................included
eNews ......................................................by opt-in
Targeted Buyer Drip Marketing................on demand
FlyerPak for GeoFarm & Open House.....on demand
"WOW" VDP Calendars............................on demand
Loop CRM – KiTSPak.com
CRM designed for how you think.
Built for how you work.
In Office. On-the-go. Desktop. Mobile. In-sync, always.
Easy to use –
• Buyer, Seller, Lead & Closing Manager
• Calendar that's Revolutionized & Google-ized
• Geo-Tagging taken to the next level
• Dashboard reporting
• Email reminders
• SmartPhone - Desktop. Always In-Sync
Effectively Manage –
• GeoTaggging for GeoProspecting
• Your Marketing Contact List
• Calendar Events, Meetings & Reminders - Google Sync
• Newsletter Campaigns
• Drip Marketing to Buyers
• Email Updates
• Holiday & Life Event Relationship Points
• Next Call and Last Called Dates
Loop is new CRM - Designed for Today! And it's easy to use!
QR Code + Mobile WebSite
What: QR Code – Quick Link for SmartPhones, bridging paper & “e” Mobile WebSite – Website designed for readability on small SmartPhone screens.
Where: On Signs, Business Cards, Newsletters, Marketing Materials
Why: Desktop-styled websites don’t fit onto SmartPhone screens.
They’re hard to see & difficult to navigate.
SmartPhone screens are the “new” web.
Your KiTS marketing includes your personalized QR Code.
PLUS, your own Mobile WebSite.
Your KiTS Mobile MicroSite:
• Branded to you
• Displays Your Market Picks – Listings & Solds,
in real-time, anytime.
Direct Links to –
• Your Phone
• Your Email
• Your Social Media HotLinks
• Your desktop-styled website
Direct Mail News – Realty Insights Newsletter
What: 10 Touchpoints. Sizes & shapes change issue to issue.
Who: The people who already know you, like & trust you.
Why: If you’re not on their “mind”, someone else is.
KiTS publishes real-time relevant communications from you, to your Referral Audience. It’s relevant & up-to-date, so it gets noticed.
KiTS – MOST Brandable, MOST Variablized 1-to-1, MOST Personalized.
Effective Direct Marketing:
• Branded to you, and then...
• Personalized to every one of your Contacts by:
– House type - selectable from 5 Home Styles
– How you know them - selected from 5 Relationship Types
– 23 Language Intro Choices
– Holiday Greetings & Holiday Covers
– YES, a different newsletter for every different recipient
• Envelope sparks attention .
• Stamped - Stamped mail gets opened.
• Fast to Market – Real news written at time of production.
• Listing & Sold Picks – Show, Tell & Share your success.
• Branded Template Library – for a different image each edition.
eNews – Email Marketing
What: Email News branded to you and from you.
Who: Connected COI Influencers, Past Clients & Prospects.
Why: This email strategy makes sense.
Email inboxes fill up in minutes. How much time do you spend reading long emails? Today we - delete, delete, delete and that’s if the ISPs, Filters & Firewalls don’t get it first.
Messages are structured for flexibility, to include your own messages, PLUS news to-go about topical events.
• HTML format
• Include your own message and even a pic or graphic image
• Include your Market Picks - SOLD and/or For Sale
• Monthly distribution
Drip Marketing to Buyers – HomeBuyer Insights
What: Direct Mail Drip Marketing.
Who: Targeted directly to Buyers – Active & Near Term.
Why: Ever meet a Buyer too early? Wish you’d meet them 3,
or even 5 weeks later? Want to be their Agent?
KiTS Drip Marketing:
• Meet‘em Sunday – be in the mail Tuesday.
• Your choice – Weekly or Every-Other-Week.
• Start - Stop on a dime.
• Branded to YOU.
• Personalized to “them” – it’s KiTS, so it’s VDP.
• Easy to add super-personalized notes.
Buyer Drip Marketing is priced per unit, only when used.
Campaigns can start - stop anytime, and can run from 1 to 42 weeks, or 1 to 21 weeks.
When you Drip Market – you stay visible.
They’re going to select an Agent - will you still be on their radar?
Social Media – Easier Connections
What: Ready-to-use content & links to engage your Contacts.
Who: Friends, followers, communities, boosters and influencers.
Why: It keeps you current, relevant and visible.
You validate that you are worth “following” as you become
synonymous with “gems” worth sharing.
Social Media at KiTS:
• Click to Tweet
• Daily and Library of Tweets available
• Copy & Post to Facebook, Linkedin or Google+
• Hot Live Links posted on your KiTS Micro MobileSite
Every day, your KiTS Member HomePage is updated so you always have something to “talk about”. You’re seen as always having your finger on the pulse of “what’s happening now”.
GeoFarm Marketing – Home Insights Flyer
What: Marketing Flyer, matched to your brand.
Who: Expand your marketing to GeoFarm and Open Houses.
Why: Effective and optional add-on to your KiTS program.
FlyerPak, the ideal extension to your KiTS Marketing Newsletter:
• Custom Namings.
• Market Stats Charts – KiTS Market Charting.
• Branded to you – front & back.
• Coordinated to match your KiTS Newsletter.
• Features your Market Picks - Listings & Solds.
Ideal for: • GeoFarming
• Marketing handouts
• Open House Add-ins
• Order GrabPaks of 30, 50, or more.
• Or, order a specific number of units.
• Or, choose a 10x Subscription for greater savings.
• Call us to find out if your Postal Code is available.
What: 12 months of WOW!
Who: Your COI. Your Boosters. Your Influencers.
Why: Grabs BIG attention.
Calendars have become ho-hum. Everybody makes them. Everybody sends them. BUT, a KiTS calendar is “the” calendar that hangs around all year. It’s a keeper!
Delivers 100% WOW! Your Contact’s name is a personalized part of the photo – every month.
• 150 contacts = 150 very different calendars.
• Every month is branded to you.
• Your contact’s name, personalized into each month
• You pick who receives …KiTS does the rest.
Customized To You. Personalized To Them …it’s KiTS!